|Promote the “New Marriage & Happy Children” campaign to attract young customers||2019-09-02|
- Exemption of registration fee and additional discount benefits until the end of October
Woongjin Coway promotes the “New Marriage & Happy Children” campaign for consumers who are expectant couples and mothers and care children until the end of October with the aim of attracting young customers.
As water purifier, air purifier, bidet, and electric range have become necessities for newly married couples, the number of consumers who want to buy those through rental service is on a sharp rise. In response, Woongjin Coway started the campaign to help consumers use its products for rental without financial burden.
Major targets of the campaign are consumers ▲ who became or will become newlyweds in 2019, ▲ who get pregnant or will give birth in 2019, ▲ and who care children born after Jan. 1, 2015. Target products are water purifier, air purifier, bidet, water softener, FWSS, and electric range. During the campaign period, registration fee is exempted, and additional discount benefits are offered.
More details are available on the corporate website and from door-to-door salespersons. A coupon to experience mattress care service is provided to all customers who buy products.
Kim Hyung-gwon, the head of Marketing Strategy Div., said, “This campaign was prepared to provide special benefits to consumers who are experiencing and will experience valuable time in their life. We expect our products to help consumers enjoy healthy life.”
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