|Launch the FWSS on the CJ ENM’s home shopping channel||2018-10-16|
Coway announced that it would start a rental sale of FWSS (FAD-01) through the CJ ENM’s O Shopping channel. It will be broadcast for 65 minutes from 10:45 p.m. on October 16. Monthly rental fee is KRW 49,900 and regular services including free filter change are provided.
In commemoration of the launching, a variety of benefits and presents are given to consumers who request consultation on the product through a lottery.
The FWSS (FAD-01), launched in May of this year, is recognized as an innovative product which has established a new benchmark for total clothes care as it not only ensures sterilization, deodorization, and reduction of wrinkles for clothes but also makes even the space for keeping clothes clean. And homecare experts visit once a quarter to offer systematic 7-step services to rental customers.
Se-young Lim, a representative show host who has undertaken most signature fashion items at the home shopping channel, was assigned as the main performer of the FWSS. She has a good reputation as a show host who can sincerely introduce products to consumers by directly using those before broadcasting.
Yong-joo Park, the head of Marketing HQ, said, “We have prepared this home shopping sales to help consumers feel more familiar with the FWSS. Having gained popularity from different age groups, this product is expected to receive favorable responses from more consumers.”
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