Participate in the “IFA 2018” to make further inroads into Europe 2018-09-02

Coway participates in the “IFA 2018” held in Berlin from August 31 to September 5 to showcase its innovative products including water purifier and air purifier, thereby making further inroads into Europe and the Middle East.

The IFA, the largest home appliance fair in Europe, celebrates its 58th anniversary this year, in which more than 1,800 global companies participate and more than 240 thousand people visit. It is recognized as one of the world’s largest home appliance & IT exhibitions along with the CES (Consumer Electronics Show) in Las Vegas and MWC (Mobile World Congress) in Barcelona. This is the second participation in the IFA in seven years since the first one in 2011.

Coway showcases 9 kinds of air purifiers that adopted differentiated air dynamics technology, 10 kinds of water purifiers equipped with RO membrane and nano-trap filters, 2 kinds of juice presso, and FWSS at the IFA.
Particularly, interest in air purifier is on a rise in Europe today due to the increasing concerns about air quality control throughout the world. In that sense, Coway’s air purifier lineups are gaining great attention from visitors thanks to diverse filter systems.

Coway’s triple power air purifier (AP-2318D) is especially in the spotlight as it boasts distinctive features such as strong and large-capacity air purification function and automatic wind power control in accordance with the level of pollution.

Ji-hoon Lee, the head of Global Market Sales Division, said, “Both global buyers and visitors are much interested in the professionalism and differentiation of our products. We will make a concerted effort to cultivate Coway as a global brand representing water and air businesses.”
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