|Solidify the identity of water business leader through the 2nd Grand Blue Festival||2018-07-22|
The 2nd Grand Blue Festival sponsored by Coway ended in great success. The festival was prepared to announce the value of water through diverse culture and art programs, in which a lot of officials including Hae-sun Lee, the CEO of Coway, and actors and actresses participated.
A great many people enjoyed water-related films on the beach all night long during the period. Particularly, “Between Land and Sea,” a documentary film of Island, attracted attention by premiering in Korea through the festival.
Other programs such as painting murals, collecting waste around the beach, and holding a flash mob event using surfing boards also received good responses.
Hae-sun Lee, the CEO of Coway, said, “We will continue to expand cultural communication to help people experience the value of water, thereby solidifying our leadership in water business.”
On top of the festival, Coway is promoting the “Grand Blue Movie Week” campaign together with Channel CGV to televise water-related movies in commemoration of the World Water Day.
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