Sponsor the 2nd Grand Blue Festival 2018-07-17

- Jugdo beach in Yangyang, Gangwon-do, from July 19 to 22
- Delivering the value of water through water-related culture and arts including films
- Operating brand-experiencing booth and expanding communication with customers

Coway sponsors the 2nd Grand Blue Festival, a water-related culture & arts event. which is held on Jugdo beach in Yangyang, Gangwon-do, from July 19 to 22.

The Grand Blue Festival was prepared to share the value of water with the public through films, installation arts, and murals. Coway promotes cultural marketing activities to strengthen communication with generations through this event.

The festival was prepared under the directorship of Hyun-seung Lee. Major program is to screen movies related to water including “Between Land & Sea” during the period, which will offer unconventional experiences.

Coway also plans to contribute to activating local culture in collaboration with the Gangwon-do government. Drawing murals promoted with the concept of “Village of Water” in the previous year will be extended this year. Anyone can participate in this project through talent donation. Moreover, flee market and food market will be opened in cooperation with local people and surfers.

The company will conduct a campaign with the name of “Blue Wave” aimed at protecting marine environment during the festival. With a motto of “blue sea, clean water, and pleasant beach,” Coway will share the importance of environmental cleanup and implement a flash mob event by using surfing boards. Funds raised by participants will be donated for marine environmental protection.

A booth will be operated to provide participants with chances to experience the value of clean water. They can enjoy beverages and Re:NK products made of clean water generated by Coway water purifiers at the booth. Water and beverages are offered through tumblers instead of disposable cups to raise the awareness of environmental protection. Coway also plans to invite loyal customers to the festival to expand communication with them.

Hae-sun Lee, the CEO of Coway, said, “As Korea’s water-related company, we prepared opportunities where people can experience the value of water through diverse culture & arts. By capitalizing on the festival, we will expand contact points and form a consensus with young generations as well as solidifying the identity of our flagship business.”
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