Instruct suppliers in the “Smart Factory”
Coway provided the CEOs of 30 suppliers with an education on the “Smart Factory” at the Coway Win-Win Cooperation Center located in Bucheon-si on August 22.
The education was prepared to help suppliers better understand smart factory operation and proactively respond to the 4th Industrial Revolution.
Major contents included those that can be a great help to suppliers including the awareness on changes in the manufacturing business in the era of the 4th Industrial Revolution and best practices in smart ...
Operate the “Coway Clean Space” within theater
Coway announced that it would operate the “Coway Clean Space” within the CGV Yoido located in the IFC Mall from August 17 to the end of this year. The space will be added to the CGV Youngdeundpo in early September.
The Coway Clean Space is available to a theater of the CGV Yoido. A large-sized “Coway Quattro Power Air Purifier (AP-3018B) is installed in the space to systematically manage indoor air quality, which contributes to moviegoers enjoying movies in pleasant environment. Adopting a total of four sets ...
Launch the “SIROO Stand-typed Water Purifier”
On August 14, Coway launches the “SIROO Stand-typed Water Purifier (CHP/CP-5700R) that can offer large-capacity cold water and unlimited purified water through tankless system despite smaller size. This product is suitable for business and office use.
This product boats higher space efficiency due to 6 cm smaller size than our existing large-capacity stand-typed water purifiers.
Meanwhile, the capacity of cold water tank was expanded to 7 liters from 6 liters of existing products, which helps users fully ...
Hold a science camp for employees’ children
Coway held a science camp at the Environmental Technology Research Institute located in R&D Park of Seoul National University for three days since August 10, to which 40 elementary school student children of employees were invited.
The science camp is a family-friendly program that provides children with opportunities for doing water and air related scientific experiments. Coway has been holding this camp twice a year with the aim of delivering the identity and value of Coway’s business to families and ...
Promote an ad campaign for FWSS titled “clean inside and outside”
Coway launched an ad campaign for FWSS, a flagship product in the second half of 2018, with the title of “clean inside and outside” on August 3 for the purpose of enhancing communication with consumers.
The main ad campaign copy phrase “Coway cares cleanness both inside and outside” emphasizes that FWSS is an innovative two-in-one product which enables intensive wear care and year-round care for clean space.
To better deliver the feature and differentiation of this product to consumers, the ...
Demonstrate record-high quarterly sales of KRW 678.1 billion
Coway announced that its achieved record-high sales on a quarterly basis in 2Q 2018. 2Q sales and operating profit increased 8.8% and 7.2% year-on-year to KRW 678.1 billion and KRW 129.3 billion, respectively. Sales was the highest ever on a quarterly basis and operating profit was the highest among 2Q performances (based on K-IFRS consolidated financial statements).
These remarkable operating performances were mainly attributable to record-high rental sales at home and abroad, consistent growth of overseas ...
Promote an event for customer appreciation in commemoration of starting rental sales of FWSS
Coway starts rental sales of FWSS on August 1st on the strength of positive customer response since its launch. The company also prepared the “Rental Plus Up” event that discounts 15% of monthly rental fee of FWSS for existing Coway customers for two months in gratitude for them.
Coway’s FWSS has gained great popularity in the market since the launch in March backed by the differentiated concept that ensures clothes management and space care at the same time. The first batch of 1,000 units was sold out just in ...
Increase around 30% YoY in sales of water purifier
In July, sales of Coway water purifiers including the CIROO Water Purifier sharply increased on the back of prolonged hot weather.
Unit sales of Coway water purifiers increased around 30% compared with the same period in the previous year. Particularly, unit sales of cold water purifiers accounted for more than 60% among total sales in July, which was mainly attributable to continued hot weather and tropical night phenomenon.
The CIROO Water Purifier has become the spearhead of sales increase. The number of this ...
Solidify the identity of water business leader through the 2nd Grand Blue Festival
The 2nd Grand Blue Festival sponsored by Coway ended in great success. The festival was prepared to announce the value of water through diverse culture and art programs, in which a lot of officials including Hae-sun Lee, the CEO of Coway, and actors and actresses participated.
A great many people enjoyed water-related films on the beach all night long during the period. Particularly, “Between Land and Sea,” a documentary film of Island, attracted attention by premiering in Korea through the ...
Sponsor the 2nd Grand Blue Festival
Coway sponsors the 2nd Grand Blue Festival, a water-related culture & arts event. which is held on Jugdo beach in Yangyang, Gangwon-do, from July 19 to 22.
The Grand Blue Festival was prepared to share the value of water with the public through films, installation arts, and murals. Coway promotes cultural marketing activities to strengthen communication with generations through this event.
The festival was prepared under the directorship of Hyun-seung Lee. Major program is to screen movies related to water ...