Launch a TV commercial for clean and tasty water campaign
Coway launches a TV commercial for clean and tasty water campaign with the message of “The difference of water taste comes from the quality of filter” on January 19.
The TV commercial emphasizes that the quality of filter is the most important part of water purifier and it makes a material difference in water taste.
The “Shiroo” filter was developed by using Korean traditional steamer with excellence in natural drainage as a motif. It was made of thin and dense intensive membrane materials and C9 ...
Showcase smart air purifiers connected with Naver’s AI platform Clova
On January 17, Coway showcases two kinds of smart air purifiers – multi-action humidification air purifier IoCare (APMS-1516E) and dual-power air purifier IoCare (AP-1515D) – that can be operated in connection with Naver’s AI platform ‘Clova” with the aim of enhancing customer convenience. This function is applied to both new models and existing ones.
Smart air purifiers can be easily controlled by simple voice commands such as turn-on, turn-off, speed-up, or speed-down through Clova ...
Win the best prize at the 2017 PIN UP Design Award
On January 15, Coway’s products won top-class prizes at the 2017 PIN UP Design Award for 12 consecutive years.
The PIN UP Design Award, held by the Korea Association of Industrial Designers and sponsored by the Ministry of Trade, Industry and Energy, celebrates its 21st anniversary this year and is recognized as one of Korea’s top three design awards along with Good Design and Korea’s Design Award. The PIN Up mark is applied to award-winning products.
The best of best award was granted to “Coway ...
First showcase "clothes purifier FWSS" at the 2018 CES
"Clothes purifier FWSS is the next-generation rental item that can sustain our growth following water purifier, air purifier, bidet, and mattress. Demonstrating innovative functionality and customer care service capability, the FWSS is expected to early join our five flagship rental product lineups."
Hae-sun Lee, the CEO of Coway, first introduced the FWSS (Fresh Wear Styling System) at the 2018 CES held in Las Vegas in January 10. The FWSS is scheduled to start rental service and lump-sum sale in the first ...
Hold a New Year’s ceremony
Coway held a New Year’s ceremony and assured a new leap for 2018 at Hoam Art Hall located in Jung-gu, Seoul, on January 2.
More than 600 employees working at the headquarters, research institute, and business fields including the CEO attended the ceremony.
At the ceremony, the CEO Hae-sun Lee proclaimed the “Coway Trust Re:BLUETION” as a management policy in 2018. “Re” means a challenge for new growth and “BLUETION” symbolizes an activity pursuing the essence of our ...
Double change mattresses obtain the “Eco-labelling.”
Coway announced that three kinds of “double change mattresses (CMK-SL01, CMQ-SL01, CMSS-SL01) obtained the eco-labeling on December 28.
The eco-labeling system was launched in 1992 by the Korea Environmental Industry & Technology Institute with the aim of providing consumers with information on eco-friendly products and encouraging enterprises to develop and produce more eco-friendly products.
These products were highly recognized for the use of eco-friendly materials and reduction of harmful ...
Participate in the 2018 CES to present the direction of future well-being home appliances
Coway plans to participate in the “2018 CES (Consumer Electronics Show) to be held in Las Vegas from January 9 to 12, 2018 with the aim of showcasing innovative smart products and differentiated customer care services, presenting a new trend of future well-being home appliances.
The CES, held in every January organized by the CTA (Consumer Technology Association), is recognized as one of the world’s top three electronics and IT shows along with MWC (Mobile World Congress) and IFA (Internationale ...
Focus on cultivating water sommeliers
All 26 water researchers working at the Environmental Technology Research Institute obtained the water sommelier qualification by completing the “water sommelier training course.”
This training course, led by the Korea International Sommelier Association, was prepared to enhance Coway’s brand power as Korea’s representative water company and the professionalism of water researchers.
The researchers joined the three-stage training course in October, and then took written test, ...
Make an agreement on “Development of Home IoT Platform-based Living Service” with Kolon Benit
Coway announced on July 20 that it signed a contract aimed at developing home IoT platform-based life service with Kolon Benit.
This agreement was designed to develop customized services and search for home IoT business models to enhance the value of customers’ daily lives which is a joint goal of both companies.
In accordance with the agreement, Coway plans to offer customers new experiences and values by integrating Coway’s products and customer care services with Kolon Benit’s home IoT ...
Launch new mattress models
Coway launched two triple-change mattress models (CMQ-SL02, CMSS-SL02) that ensure three topper changes during rental period to help maintain initial comfort.
Topper is the upper part of the mattress and determines the degree of hardness and softness. Its role is to disperse the pressure of body to ensure comfortable sleep.
These products adopt hygiene topper to the upper part. The hygiene topper is made of knit material that provides comfortable feeling to users and is easy to detach, enabling hygienic management ...