Promote an ad campaign for FWSS titled “clean inside and outside”
Coway launched an ad campaign for FWSS, a flagship product in the second half of 2018, with the title of “clean inside and outside” on August 3 for the purpose of enhancing communication with consumers.
The main ad campaign copy phrase “Coway cares cleanness both inside and outside” emphasizes that FWSS is an innovative two-in-one product which enables intensive wear care and year-round care for clean space.
To better deliver the feature and differentiation of this product to consumers, the ...
Demonstrate record-high quarterly sales of KRW 678.1 billion
Coway announced that its achieved record-high sales on a quarterly basis in 2Q 2018. 2Q sales and operating profit increased 8.8% and 7.2% year-on-year to KRW 678.1 billion and KRW 129.3 billion, respectively. Sales was the highest ever on a quarterly basis and operating profit was the highest among 2Q performances (based on K-IFRS consolidated financial statements).
These remarkable operating performances were mainly attributable to record-high rental sales at home and abroad, consistent growth of overseas ...
Promote an event for customer appreciation in commemoration of starting rental sales of FWSS
Coway starts rental sales of FWSS on August 1st on the strength of positive customer response since its launch. The company also prepared the “Rental Plus Up” event that discounts 15% of monthly rental fee of FWSS for existing Coway customers for two months in gratitude for them.
Coway’s FWSS has gained great popularity in the market since the launch in March backed by the differentiated concept that ensures clothes management and space care at the same time. The first batch of 1,000 units was sold out just in ...
Increase around 30% YoY in sales of water purifier
In July, sales of Coway water purifiers including the CIROO Water Purifier sharply increased on the back of prolonged hot weather.
Unit sales of Coway water purifiers increased around 30% compared with the same period in the previous year. Particularly, unit sales of cold water purifiers accounted for more than 60% among total sales in July, which was mainly attributable to continued hot weather and tropical night phenomenon.
The CIROO Water Purifier has become the spearhead of sales increase. The number of this ...
Solidify the identity of water business leader through the 2nd Grand Blue Festival
The 2nd Grand Blue Festival sponsored by Coway ended in great success. The festival was prepared to announce the value of water through diverse culture and art programs, in which a lot of officials including Hae-sun Lee, the CEO of Coway, and actors and actresses participated.
A great many people enjoyed water-related films on the beach all night long during the period. Particularly, “Between Land and Sea,” a documentary film of Island, attracted attention by premiering in Korea through the ...
Sponsor the 2nd Grand Blue Festival
Coway sponsors the 2nd Grand Blue Festival, a water-related culture & arts event. which is held on Jugdo beach in Yangyang, Gangwon-do, from July 19 to 22.
The Grand Blue Festival was prepared to share the value of water with the public through films, installation arts, and murals. Coway promotes cultural marketing activities to strengthen communication with generations through this event.
The festival was prepared under the directorship of Hyun-seung Lee. Major program is to screen movies related to water ...
Take the top place on the 2018 NCSI in the water purifier and air purifier sectors
Coway took the top place on the 2018 NCSI (National Customer Satisfaction Index) in the water purifier and air purifier sectors, surveyed by the Korea Productivity Center.
The NCSI is determined by customers’ direct evaluations on product quality and satisfaction. Water purifier sector was launched in 2014 and since then, Coway has maintained its top position in this sector. Air purifier sector was first established this year.
Taking top place in those sectors was mainly attributable to Coway’s ...
Win the “grand prize” and “energy technology prize” at the Energy Winner of the Year
Coway’s Nano Tankless Water Purifier and CIROO Tankless Water Purifier won the grand prize and energy technology prize, respectively, at the 21st Energy Winner of the Year event held at the Press Center in Seoul on July 5.
The Energy Winner of the Year, hosted by the Consumers Korea and the Ministry of Trade, Industry and Energy, was prepared to select and award products and services with excellent energy efficiency and energy saving competence.
Our Nano Tankless Water Purifier won the grand prize and ...
Recognized for excellent job creation
On June 29, Coway was selected as the “Excellent Company in Job Creation” in recognition of leadership in job creation by the Ministry of Employment and Labor.
This award was launched this year with the aim of appreciating and encouraging companies which are committed to creating new jobs or improving job quality in accordance with the government’s policy. The Ministry of Employment and Labor identifies candidate companies through analysis of employment insurance database and recommendations of ...
Coway TQA Center becomes the authorized testing lab for China’s CCC & CQC certifications
Coway TQA Center obtained the qualification as an authorized testing lab for China’s CCC & CQC certifications from the CQC (China Quality Certification Centre).
The CCC (China Compulsory Certification) certification is mandatory for the export of electric appliances such as water purifier, air purifier, and bidet, while the CQC certification is left to the discretion of companies.
The qualification was obtained from the CCIC (China Certification & Inspection Group) KOREA. It presents that ...