Maintain the first place in the K-BPI for 17 consecutive years
Woongjin Coway swept the first places in the water purifier, air purifier, and bidet sectors of the “2019 K-BPI (Korea Brand Power Index)” hosted by the KMAC, proving its leadership in the health appliance industry.
The K-BPI indicates competitiveness of product, service, and corporate brand in each business sector which is closely connected with daily life. Approximately 10 thousand consumers participate in identifying the index.
The company has maintained the first place in the water purifier ...
Open the “Coway Water Café”
In celebration of the World Water Day (March 22), Woongjin Coway opened the “Coway Water Café” on the square of Ilmin Art Museum located in Jongno-gu, Seoul, on March 21 to deliver clean and tasty water to citizens.
Under the concept of “relaxation in the downtown,” the company built the 3-meter high water café with the shape of CIROO water purifier and decorated surroundings with artificial lawn and trees.
Moreover, baristas of the water café informed visitors of the ...
Take the first place in the water purifier sector at the “Water Taste Evaluation”
Woongjin Coway took the first place in the water purifier sector of the “4th Water Purifier/Natural Water Taste Evaluation” hosted by the KISA (Korea International Sommelier Association) on March 19. This is the second consecutive year that the company has ranked top.
The event was prepared to provide consumers with information on how to select products with good water taste, in which five water sommeliers representing Korea participated in the evaluation. The water purifier sector was newly launched last ...
New employees join volunteer services for the visually handicapped
New employees of Woongjin Coway conducted volunteer services for the visually handicapped at the Siloam Welfare Center for the Visually Handicapped on March 15.
At Woongjin Coway, volunteer service has been one of the mandatory courses for new employees since 2009 with the aim of forming the consensus on corporate management philosophy and raising the awareness of social responsibility.
Hae-sun Lee, the CEO, and 20 new employees conducted various volunteer services such as check and verification of e-books for the ...
Grow 260% in sales of air purifiers
Woongjin Coway announced that unit sales of air purifiers from March 1 to 13 increased around 260% years-on-year due to the concerns about fine dust.
The higher-than-expected sales growth was mainly attributable to increased rental sales driven by the spread of awareness on regular filter replacement, popularity of high-performance products such as multi-action air purifier, and consumer trust enhancement by offering differentiated experiential service by space.
During the period, rental purchasing ...
Win the “iF Design Award” for 12 consecutive years
Woongjin Coway received the Design award in the product design category of the 2019 iF Design Award, accomplishing the splendid feat of winning award for 12 consecutive years.
The iF Award, hosted by the International Design Forum, is a world’s renowned design award with 65 years of tradition. The award is given by comprehensively evaluating design innovativeness, user convenience, and brand value. Woongjin Coway has been awarded for 12 consecutive years, thus proving its global competitiveness in ...
Increase customer satisfaction by introducing the “Cody Service Kit”
Woongjin Coway launched the “Cody Service Kit” to provide customers with more professional services.
The Cody Service Kit is a tool offered by the company’s service experts when they conduct water purifier sterilization service. It was developed by actively adopting opinions of Cody and customers who wanted to know the service process.
The kit provides upgraded sterilization service. It sterilizes water tank and water pipes after purifying water through mounted filters and then creating ...
Conduct a special promotion for air purifiers
Woongjin Coway started the “Super Great Air Promotion” in March 8 to help customers fight against fine dust more effectively.
New rental customers of eight air purifier models including the multi-action air purifier during the promotion period can reduce monthly rental fee up to maximum KRW 4,000.
The multi-action air purifier is an innovative product to which the company’s distinctive Air Dynamics technology is applied. This product offers four air purification modes considering indoor air ...
Showcase the “Bidemega” brand at the IHHS
Coway participated in the “2019 IHHS (International Home and Housewares Show)” held in Chicago from March 2 to 6. It was 11th consecutive participation.
The IHHS is the largest exhibition in the North America in which more than 2,00 global companies participate. It was initiated in 1939 and is today recognized as one of the world’s top three consumer goods shows alongside with the Ambiente of Germany and Hong Kong Houseware Fair.
Coway showcased 12 kinds of air purifiers, 3 kinds of water purifiers, ...
Hold a science camp for employees’ children
Coway held a science camp at the Environmental Technology Research Institute located in R&D Park of Seoul National University for three days since February 21, to which 40 elementary school student who are children of employees were invited.
The science camp is a family-friendly program that provides children with opportunities for doing water and air related scientific experiments. It aims to deliver the identity and value of Coway’s business to families.
Diverse programs were offered to camp ...