Coway’s CEO was inaugurated as the Chairman of the Korea Marketing Association.
Coway’s CEO Hae-sun Lee was inaugurated as the chairman of the Korea Marketing Association. The ceremony was held at Novotel Ambassadors Hotel in Gangnam-gu, Seoul, on May 19.
* Hae-sun Lee, the CEO of Coway (right) / Dae-yeon Won, honorary Chairman of the Korea Marketing Association (left)
Coway’s CEO Hae-sun Lee had served as the Vice President of Amore Pacific and CEO of CJ O Shopping and CJ CheilJedang. He is recognized as a professional in the consumer marketing sector that pursues the realization of ...
Showcasing upgraded heart services
Coway started its upgraded “Safe Heart Service” on May 17, which includes the Cody-On service that customers can directly experience and satisfy, special care service, and follow-up management service as well as existing care services.
The Cody-On service provides customers with visualized product inspection results through mobile devices. It has not been easy for Cody to describe inspection results in detail after conducting the Heart Service, while the Cody-On service makes it possible for customers ...
Coway Blue Bird members to keep customer safety
Coway announced on May 16 that it starts training about cardiopulmonary resuscitation for the Blue Bird members to help them respond to emergency of customers.
This training is offered to about 150 Blue Bird members at the Coway head office located in Jung-gu, Seoul, for four days from May 15 to 18. Coway plans to expand this training into more than 400 Blue Bird members all over the country.
Coway commissions the Korea Emergency Care Training Institute for this training with the aim of helping Blue Bird members rapidly take ...
Held the “Coway Run” marathon race in Malaysia
Coway held the first “Coway Run” marathon race in Damansara, Malaysia, on May 7, in which more than 4,000 local people participated. This event was prepared to deliver the value of clean water to local people, ending in great success.
Our Malaysia subsidiary has enjoyed a steep growth of approximately 110% CAGR in the local water purifier market since the establishment in Kuala Lumpur in 2006. Today it demonstrates the largest share in the Malaysian water purifier market. Sales in 2016 reached KRW 143 billion ...
Developed a smart sales system based on big data
To swiftly respond to changes from the advent of the Fourth Industrial Revolution, Coway has developed a smart sales system by combining IT solution knowhow and accumulated big data.
This system was developed with the purpose of supporting smart sales activities in the field and by combining accumulated internal information for the past 30 years and external information by region. Internal information includes Coway’s customer profiles, use status by product category, and penetration rate, while external ...
Participated in the “2017 CANTON FAIR” in Chian
Coway participated in the “2017 CANTON FAIR” which was held in the China Import and Export Fair Complex located in Guangzhou from April 15 to 19 in order to showcase its innovative products and target the Chinese market in earnest.
The CANTON FAIR, the largest import and export fair in China with 60-year history since 1957, is held twice a year, spring and fall, in Guangzhou, in which Coway has been participating every year.
Coway showcased a total of 16 products such as air purifier, water purifier, and juicer ...
Built the “Coway DSQ Center” in Guangzhou to enhance business competitiveness in China
Coway announced that it completed the Coway DSQ (DevelopmentㆍSourcingㆍQuality) Center, a local R&D production management center, in the Panyu Science Complex, Guangzhou, and would accelerate business expansion in China.
Coway had already held a ceremony on April 14 to celebrate the establishment of the “Coway DSQ Center,” in which Jeong-Hoon Lee, the head of DSQ Center, Yong-Seong Kim, the head of overseas business HQ, and many executives participated.
The Coway DSQ Center will focus on one-stop ...
Introducing the electric wheel “Blue Bird Car” for smart sales activities
Coway announced on April 13 that it would offer its sales specialty organization “Blue Bird” electric wheels with the aim of supporting their smart sales activities.
The Blue Bird consisting of workforce in their 20s was organized in 2010 to solve serious unemployment of young people and secure diverse customers. Currently, more than 400 Blue Bird members are working at 17 branches in nine areas all over the nation. The Blue Bird attracted about 36 thousand rental customers in 2016, evolving into a core sales ...
Soaring sales of air purifiers due to serious fine dust issue
Serious fine dust issue today has led a sharp increase in sales and production of air purifiers.
Coway’s air purifier sales in March rose by 50% from the previous month and 20% from the previous year. Backed by this favorable business environment, in April, production volume of air purifiers at Yugu Factory in Gongju also increased about 40% year-on-year and the production lines have been operating even on weekends.
Particularly, the sales growth of air purifiers is driven by the multi-action air purifier that ...
Launching a TV ad campaign using its multi-action air purifier
Coway launches a TV ad campaign using its multi-action air purifier on April 7, in which Gong You, a Korean celebrity, appears as Coway’s official advertisement endorser. Through the TV ad, the company intends to solidify its leadership as a brand representing clean water and air.
With the slogan “Coway Trust,” the company has been carrying out diverse activities to enhance brand values and eventually secure customer trust. As part of this, Coway selected Gong You as the advertisement endorser.