Held the “Coway Run” marathon race in Malaysia
Coway held the first “Coway Run” marathon race in Damansara, Malaysia, on May 7, in which more than 4,000 local people participated. This event was prepared to deliver the value of clean water to local people, ending in great success.
Our Malaysia subsidiary has enjoyed a steep growth of approximately 110% CAGR in the local water purifier market since the establishment in Kuala Lumpur in 2006. Today it demonstrates the largest share in the Malaysian water purifier market. Sales in 2016 reached KRW 143 billion ...
Developed a smart sales system based on big data
To swiftly respond to changes from the advent of the Fourth Industrial Revolution, Coway has developed a smart sales system by combining IT solution knowhow and accumulated big data.
This system was developed with the purpose of supporting smart sales activities in the field and by combining accumulated internal information for the past 30 years and external information by region. Internal information includes Coway’s customer profiles, use status by product category, and penetration rate, while external ...
Participated in the “2017 CANTON FAIR” in Chian
Coway participated in the “2017 CANTON FAIR” which was held in the China Import and Export Fair Complex located in Guangzhou from April 15 to 19 in order to showcase its innovative products and target the Chinese market in earnest.
The CANTON FAIR, the largest import and export fair in China with 60-year history since 1957, is held twice a year, spring and fall, in Guangzhou, in which Coway has been participating every year.
Coway showcased a total of 16 products such as air purifier, water purifier, and juicer ...
Built the “Coway DSQ Center” in Guangzhou to enhance business competitiveness in China
Coway announced that it completed the Coway DSQ (DevelopmentㆍSourcingㆍQuality) Center, a local R&D production management center, in the Panyu Science Complex, Guangzhou, and would accelerate business expansion in China.
Coway had already held a ceremony on April 14 to celebrate the establishment of the “Coway DSQ Center,” in which Jeong-Hoon Lee, the head of DSQ Center, Yong-Seong Kim, the head of overseas business HQ, and many executives participated.
The Coway DSQ Center will focus on one-stop ...
Introducing the electric wheel “Blue Bird Car” for smart sales activities
Coway announced on April 13 that it would offer its sales specialty organization “Blue Bird” electric wheels with the aim of supporting their smart sales activities.
The Blue Bird consisting of workforce in their 20s was organized in 2010 to solve serious unemployment of young people and secure diverse customers. Currently, more than 400 Blue Bird members are working at 17 branches in nine areas all over the nation. The Blue Bird attracted about 36 thousand rental customers in 2016, evolving into a core sales ...
Soaring sales of air purifiers due to serious fine dust issue
Serious fine dust issue today has led a sharp increase in sales and production of air purifiers.
Coway’s air purifier sales in March rose by 50% from the previous month and 20% from the previous year. Backed by this favorable business environment, in April, production volume of air purifiers at Yugu Factory in Gongju also increased about 40% year-on-year and the production lines have been operating even on weekends.
Particularly, the sales growth of air purifiers is driven by the multi-action air purifier that ...
Launching a TV ad campaign using its multi-action air purifier
Coway launches a TV ad campaign using its multi-action air purifier on April 7, in which Gong You, a Korean celebrity, appears as Coway’s official advertisement endorser. Through the TV ad, the company intends to solidify its leadership as a brand representing clean water and air.
With the slogan “Coway Trust,” the company has been carrying out diverse activities to enhance brand values and eventually secure customer trust. As part of this, Coway selected Gong You as the advertisement endorser.
Won the “2017 Reddot Design Award”
Coway announced on April 3 that its five products including My Hanppyum water purifier IoCare (CHP-481L) and multi-action air purifier (AP-1516D) won awards at the “2017 Reddot Design Award.”
The Reddot Design Award is an international product design and communication design prize awarded by the Design Zentrum Nordrhein Westfalen since 1955. It has been recognized as one of the world’s top design awards together with iF (International Forum Design Award) of Germany and IDEA (International ...
Named the best 50 Korea brands for three consecutive years
Coway was named the “Best 50 Korea Brands” hosted by the world’s largest brand consulting firm Interbrand for three consecutive years.
Our ranking has risen to 31st in 2017 from 32nd in 2016 and 38th in 2015. In the retail business sector, we ranked the third behind Lotte Shopping (18th) and E-Mart (27th). Coway’s brand value also increased 3.6% from the previous year to KRW 675.0 billion.
The winners are selected by Interbrand’s independent brand value assessment model centered on ...
Implemented volunteer service to keep local rivers clean
In celebration of the World’s Water Day (March 22), Coway has implemented volunteer service to keep local rivers clean in Yugu, Pocheon, and Incheon where its factories are located from March 13 to 22.
The volunteer service was prepared to celebrate the World’s Water Day and fulfill our social responsibility as Korea’s representative water treatment company.
More than 120 employees participated in this volunteer service to collect waste in those rivers and check facilities for residents around ...